top of page

Sharing is caring.

 

There are a number of basic principles and tools all start-ups should have at their disposal.

 

So there.

Essential tooling

pexels-photo-459654.jpeg

Tools

The Idea Introduction Pattern, by Venture Capitalist Geoff Moore:

 

“For [target customers]

Who are dissatisfied with [the current offerings in the market].

My idea/product is a [new idea or product category]

That provides [key problem/solution features].

Unlike [the competing product].

My idea/product is [describe key features].”

Books

Clay Cristensen on disruptive innovation

550x827.jpg
images-2.jpeg

The launch manual

Essential knowledge on innovation & jobs to be done

86x130.jpg
164x210.jpg
138x210-4.jpg

Wide-spread thinking on start-ups

Pitch psychology 

Performance teams

138x210-5.jpg
133x210.jpg
128x210.jpg
138x210-3.jpg

Articles

The creative yet disciplined process finding new ideas

Screen Shot 2020-07-13 at 11.14.36 PM.pn

Jobs to be done 
(see also below video by Clay Christensen on milkshake)

Screen Shot 2020-07-13 at 11.14.44 PM.pn

Prioritize assumptions
“Smart entrepreneurs aren’t cowboys – they are methodical managers of risk"

Screen Shot 2020-07-13 at 11.14.28 PM.pn

Videos

Clay Christensen jobs to be done (milkshake story)

Intro to the First Mile book

Jack Ma friends pitch '99

'Sell me this Pen' 

Screen Shot 2020-07-13 at 10.50.58 PM.pn
Screen Shot 2020-07-13 at 9.41.46 PM.png
Screen Shot 2020-07-13 at 11.02.10 PM.pn
Screen Shot 2020-07-13 at 10.48.45 PM.pn

Steve Jobs on purpose

Screen Shot 2020-07-13 at 10.58.16 PM.pn

Power of purpose on talent

Screen Shot 2020-07-13 at 11.09.36 PM.pn

Power of purpose on brands

Screen Shot 2020-07-13 at 11.12.20 PM.pn

Quotes

"The purpose of business is to create and keep a customer"
Peter Drucker, 1974

​

“Smart entrepreneurs aren’t cowboys – they are methodical managers of risk"

Eyring Gilberts, HBR

​

“Everyone has a plan until they get punched in the mouth”

Mike Tyson

​

“A startup is an organization formed to search for a repeatable and scalable business model”
Steve Blank

​

“if you are not embarrassed by the first version of your product, you shipped too late"

Reid Hoffman, Founder of linkedin

​

"When in doubt raise prices" 
Marc Andreessen, co-founder Andreessen Horowitz VC

​

bottom of page