top of page

Sharing is caring.

 

There are a number of basic principles and tools all start-ups should have at their disposal.

 

So there.

Essential tooling

pexels-photo-459654.jpeg

Tools

The Idea Introduction Pattern, by Venture Capitalist Geoff Moore:

 

“For [target customers]

Who are dissatisfied with [the current offerings in the market].

My idea/product is a [new idea or product category]

That provides [key problem/solution features].

Unlike [the competing product].

My idea/product is [describe key features].”

Books

Clay Cristensen on disruptive innovation

550x827.jpg
images-2.jpeg

The launch manual

Essential knowledge on innovation & jobs to be done

86x130.jpg
164x210.jpg
138x210-4.jpg

Wide-spread thinking on start-ups

Pitch psychology 

Performance teams

138x210-5.jpg
133x210.jpg
128x210.jpg
138x210-3.jpg

Articles

The creative yet disciplined process finding new ideas

Screen Shot 2020-07-13 at 11.14.36 PM.pn

Jobs to be done 
(see also below video by Clay Christensen on milkshake)

Screen Shot 2020-07-13 at 11.14.44 PM.pn

Prioritize assumptions
“Smart entrepreneurs aren’t cowboys – they are methodical managers of risk"

Screen Shot 2020-07-13 at 11.14.28 PM.pn

Videos

Clay Christensen jobs to be done (milkshake story)

Intro to the First Mile book

Jack Ma friends pitch '99

'Sell me this Pen' 

Screen Shot 2020-07-13 at 10.50.58 PM.pn
Screen Shot 2020-07-13 at 9.41.46 PM.png
Screen Shot 2020-07-13 at 11.02.10 PM.pn
Screen Shot 2020-07-13 at 10.48.45 PM.pn

Steve Jobs on purpose

Screen Shot 2020-07-13 at 10.58.16 PM.pn

Power of purpose on talent

Screen Shot 2020-07-13 at 11.09.36 PM.pn

Power of purpose on brands

Screen Shot 2020-07-13 at 11.12.20 PM.pn

Quotes

"The purpose of business is to create and keep a customer"
Peter Drucker, 1974

“Smart entrepreneurs aren’t cowboys – they are methodical managers of risk"

Eyring Gilberts, HBR

“Everyone has a plan until they get punched in the mouth”

Mike Tyson

“A startup is an organization formed to search for a repeatable and scalable business model”
Steve Blank

“if you are not embarrassed by the first version of your product, you shipped too late"

Reid Hoffman, Founder of linkedin

"When in doubt raise prices" 
Marc Andreessen, co-founder Andreessen Horowitz VC

bottom of page