Our Principles
As a start-up you need a real disruptive plan to survive. You will face many questions, new concepts, and lack time. To screen and grow ideas we simplified complex material to 7 core principles guiding the work. This will ensure that time, which is your (and our) most precious resource, is spent there where it will matter most, ultimately driving the highest economic growth.
Principles applied to screening and coaching:
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Play where startups can win: Disruptive Innovation
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Anchor on a 'must-have' Problem Worth Solving
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Exploit asymmetric strategic priorities
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Inject exponentiality for growing competitiveness
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Drive disciplined experimentation
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Be hungry for profit and patient for growth
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Build multidisciplinary, fast-learning teams
1. Play where startups win: Disruptive Innovation
Democratize solutions or create new markets
2. Anchor on a 'must-have' Problem Worth Solving
“If I had an hour to solve a problem, I would spend 59 minutes thinking about the problem and 1 minute thinking about solutions.”
Albert Einstein
Job to be done. Key to success
3. Exploit asymmetric strategic priorities
4. Inject exponentiality for growing competitiveness
5. Drive disciplined experimentation
Certainty Chart: three key questions to prove
Prioritize assumptions to test
6. Be hungry for profit and patient for growth
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Avantgarde fashion brand, launched in Amsterdam, Paris and Berlin
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Great PR, but stores not stocking
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Sales with family, friends and fools
vs
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Learn and find the ultimate proposition (and profit formula) before scaling up
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Create conditions for patience: finance, reputation
7. Build multidisciplinary, fast-learning teams
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Great team beats great idea:
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Shared obsession
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High degree of trust
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Constructive dialogue
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Multidisciplinary: must cover all essential capabilities
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Excellence measured by speed of learning
