Investment Principles

As a start-up you need a real disruptive plan to survive. You will face many questions, new concepts, and lack time. To screen and grow ideas we simplified complex material to 7 core principles guiding the work. This will ensure that time, which is your (and our) most precious resource, is spent there where it will matter most, ultimately driving the highest economic growth. 

Principles applied to screening and coaching:

  1. Play where startups can win: Disruptive Innovation

  2. Anchor on a 'must-have' Problem Worth Solving

  3. Exploit asymmetric strategic priorities

  4. Inject exponentiality for growing competitiveness

  5. Drive disciplined experimentation 

  6. Be hungry for profit and patient for growth

  7. Build multidisciplinary, fast-learning teams

glasses.png

1. Play where startups win: Disruptive Innovation

Screen Shot 2020-07-15 at 10.54.24 PM.pn
Democratize solutions or create new markets
Screen Shot 2020-10-19 at 1.56.33 PM.png

2. Anchor on a 'must-have' Problem Worth Solving

einstein.png
If I had an hour to solve a problem, I would spend 59 minutes thinking about the problem and 1 minute thinking about solutions.
Albert Einstein
Job to be done. Key to success
Picture 1.jpg
Screen Shot 2020-09-30 at 5.50.24 PM.png

3. Exploit asymmetric strategic priorities

Screen Shot 2020-09-16 at 4.50.10 PM.png

4. Inject exponentiality for growing competitiveness

Screen Shot 2020-07-16 at 12.40.31 PM.pn

5. Drive disciplined experimentation

Certainty Chart: three key questions to prove
Screen Shot 2020-07-16 at 12.33.53 PM.pn
Prioritize assumptions to test
Screen Shot 2020-07-16 at 12.35.57 PM.pn

6. Be hungry for profit and patient for growth

  • Avantgarde fashion brand, launched in Amsterdam, Paris and Berlin
     

  • Great PR, but stores not stocking
     

  • Sales with family, friends and fools

 

vs

  • Learn and find the ultimate proposition (and profit formula) before scaling up
     

  • Create conditions for patience: finance, reputation

mayn.png

7. Build multidisciplinary, fast-learning teams

  • Great team beats great idea: ​

    • Shared obsession​

    • High degree of trust​

    • Constructive dialogue
       

  • Multidisciplinary: must cover all essential capabilities​
     

  • Excellence measured by speed of learning​

box.png