"Our job to be done is rebuild our economy & create new jobs, by helping exceptionally talented founders build profitable growth businesses"
Coenraad de Vos van Steenwijk | Bas Kemme
Who We Are
"In the midst of every crisis, lies great opportunity", as Albert Einstein would have said.
Therefore, we, Bas Kemme and Coenraad de Vos van Steenwijk, start a new first-round investment fund. We are venturing experts who both worked for the innovation consultancy founded by Clayton Christensen (from The Innovator's Dilemma) and founded our own start-ups. We want to apply our expertise and pragmatic approach to help talented founders build profitable growth companies, to contribute to the recovery of the Dutch economy.
Our specific experience helps us to better recognize and help promising ventures with our own unique approach deviating from the standard VC model. Where others see risk we see patterns: Identifying a true problem worth solving, asymmetry in competitor motivations, and a focused path to early profit making sequential funding rounds a choice.
We are dissatisfied with high startup failure rates. We agree with late Clay Christensen that innovation can be much more reliable and predictable, by asking the right questions and focus early on in the process of searching for a scalable business model.
We offer the most promising Dutch startups "Coaching + Capital", pre-seed professional support to shape the idea and the team - The type of strategic advice that would have saved ourselves at least a year of our own entrepreneurial years - and first found investment with a network of the best innovation experts in the Netherlands.
The best start-ups are looking for investors who can make them stronger. We are ready to receive your brief and provide our expertise and practical decisiveness in 24 hours.
Restore growth. Better start-ups
Restore Economic Growth
Create New Jobs
Helping exceptionally talented founders
build better businesses
The 'Valley of Death' opportunity
Why start-ups fail
Smart pre-seed money. Coaching + Capital
Applying the science of innovation
Spot pre-seed disruption potential
Shape & steer profitability before growth
Heavy-weight ‘coaching before capital’
Effective form of due diligence
Builds mutual trust
Earn opportunity to become ‘investor of choice’
Funding (< €300k) by NL's best innovation experts
Trust and build the team
Leverage our knowledge base & principles
Bring in our network
Consultant & Entrepreneur
"Coenraad & Bas effectively challenged us to 'think from the problem' which saved us from making unnecessary investments before our idea has been validated"
Walter aan de Wiel
"Thanks to the extensive and complementary experience of Coenraad and Bas, they are able to quickly understand and internalize the status and core business of our company. It quickly turned to the elementary issues involved in developing a disruptive innovation"
"Meeting potential investors is usually about getting to know each other and explaining the basics first. But I was actually taking notes 10 minutes into our first call with Coenraad"
Experts with scar tissue
After graduating in marketing econometrics at the Erasmus University in Rotterdam, Coenraad learnt his business basics at Unilever and Philips. He then grew into the wonderful world of consumer insights and market research at BrainJuicer (now System1), a highly innovative research firm, for which he launched their first Asian office in Shanghai. After that, he moved to Singapore to start a new career in innovation, first as a consultant at Clayton Christensen's Innosight ('The McKinsey of Innovation') and then as a corporate innovation leader at energy utility company innogy (known for Essent in NL). There, he led a team of founders that produced 10 new ventures in just 1.5 years. Coenraad is currently active as a clean energy entrepreneur, disruptive innovation consultant and ofcourse early-stage investor. He is also an active, present dad for his four lovely kids, and takes up social responsibilities where needed.
Bas designed and executed global programs to optimize, transform and build new digital business models with a focus on the Consumer & Retail industry. He worked for 14 years for Booz Allen & Hamilton in Amsterdam, and 6 years in Zurich, as Head of global Strategy for an apparel company, after which he co-founded 2 companies, Mayn.co and StoreDNA.co. He returned to consulting to bring the start-up way to corporates, applying the learnings acquired at the boutique firm founded by Clayton Christensen. Besides his work at Dutch Disruptive Ventures, he actively drives the development of MDML.nl, bringing Machine Learning solutions to Consumer & Retail companies, and provides consulting to corporates on strategy and innovation. His spare time goes to windsurfing, kiteboarding and skiing, sharing the love for sports with his wife and children Max and Liv.