"Our job to be done is rebuild our economy & create new jobs, by helping exceptionally talented founders build profitable growth businesses"

Coenraad de Vos van Steenwijk | Bas Kemme

Who We Are

"In the midst of every crisis, lies great opportunity", as Albert Einstein would have said.


Dutch Disruptive Ventures was launched during the first pandemic lockdown of 2020, to help the most promising disruptive startups in The Netherlands create profitable growth businesses, in order to rebuild our economy and create new jobs.

We focus exclusively on ventures in the 'Pre-Seed Valley of Death', where the need for our kind of help is most acute. Our integrated 'Coaching*Capital' approach allows us to provide first-round equity funding plus must-have professional coaching on the principles of Disruption Theory (based on the great legacy of late Harvard Professor Clayton Christensen). This approach is proving to be invaluable to venture teams, and offers uniquely attractive opportunities to early-stage investors.

The best founders are looking for investors who can make them stronger. If that is you, feel free to reach out - we are ready to listen and provide feedback & guidance within 24 hours.

Restore growth. Better start-ups

To Do


Restore Economic Growth 

Create New Jobs





Helping exceptionally talented founders

build better businesses

The 'Valley of Death' opportunity

Why start-ups fail

Root causes

Smart first-round money. Coaching*Capital

  • Applying the science of innovation

    • Spot pre-seed disruption potential 

    • Shape & steer profitability before growth

  • Heavy-weight coaching before capital

    • Effective form of due diligence

    • Builds mutual trust

    • Earn opportunity to become ‘investor of choice’

  • Funding by a customized coalition of investors

    • Trust and build the team

    • Leverage our knowledge base & principles

    • Bring in our network

Jeroen Pennings

Consultant & Entrepreneur

 "Coenraad & Bas effectively challenged us to 'think from the problem' which saved us from making unnecessary investments before our idea has been validated"

Walter aan de Wiel

Co-founder Sevi.io

 "Thanks to the extensive and complementary experience of Coenraad and Bas, they are able to quickly understand and internalize the status and core business of our company. It quickly turned to the elementary issues involved in developing a disruptive innovation"

Jan Pecnik
Co-founder Bikefair.nl

 "Meeting potential investors is usually about getting to know each other and explaining the basics first. But I was actually taking notes 10 minutes into our first call with Coenraad"

Experts with scar tissue



After graduating in marketing econometrics at the Erasmus University in Rotterdam, Coenraad learnt his business basics at Unilever and Philips. He then grew into the wonderful world of consumer insights and market research at BrainJuicer (now System1), a highly innovative research firm, for which he launched their first Asian office in Shanghai. After that, he moved to Singapore to start a new career in innovation, first as a consultant at Clayton Christensen's Innosight ('The McKinsey of Innovation') and then as a corporate innovation leader at energy utility company innogy (known for Essent in NL). There, he led a team of founders that produced 10 new ventures in just 1.5 years.


When not helping startups through the valley of death, he takes up various social responsibilities and sustainable initiatives, and prioritizes time at home with his wife and four lovely kids.



Bas designed and executed global programs to optimize, transform and build new digital business models with a focus on the Consumer & Retail industry. He worked for 14 years for Booz Allen & Hamilton in Amsterdam, and 6 years in Zurich, as Head of Global Strategy for an apparel company, after which he co-founded 2 companies, Mayn.co and StoreDNA.co. He returned to consulting to bring the start-up way to corporates, applying the learnings acquired at the boutique firm founded by Clayton Christensen. Besides his work at Dutch Disruptive Ventures, he actively drives the development of MDML.nl, bringing Machine Learning solutions to Consumer & Retail companies, and provides consulting to corporates on strategy and innovation. His spare time goes to windsurfing, kiteboarding and skiing, sharing the love for sports with his wife and children Max and Liv. 

Innovation Consultancy

Corporate Venturing

Own ventures


Feedback by tomorrow.

The best founders seek out investors who can make them stronger.

We are available within 24 hours with our expertise and practical decisiveness.

Speak to Bas.Kemme @gmail.com or Coenraad.de.Vos@gmail.com to get started.

© 2020 by Dutch Disruptive Ventures